What Font Does Amazon Use In 2022? (Types + Similar Fonts)
Amazon has established a strong brand image throughout the world with its unique and consistent logo, design, and font visible across all of its services.
Amazon’s 2022 Font Selection
Amazon Ember was the master brand font used by all Amazon services and products in 2022. This font, which is sans serif, can be seen on the site and in all Amazon apps. It’s easy to see and recognize for online shoppers. Amazon Ember, which was first introduced for the Kindle Oasis ereader in 2016, is now available.
What Font Types Are Available at Amazon
Ember and Bookerly are the primary fonts used by Amazon.com. Ember is generally used for written content in either regular or italic styles.
There are occasions when you will see Times New Roman or Arial, depending on what fonts your computer supports.
It is important to note that Amazon Kindle’s font choice depends on what generation you are using. Bookerly, the default font for older Kindles is available. Amazon Ember however is now also available.
Ember, which was originally introduced for Amazon Oasis’ e-reader, was then integrated across the entire site.
The difference in these fonts can be seen by Bookerly being a sans-serif font and Ember not.
You can read the Kindle easily and comfortably thanks to the small lines that run at the ends of larger letters in serif fonts such as Brookerly.
What Fonts Are Similar To Amazon’s?
Several fonts such as Lato and Roboto look a lot like Amazon Ember and have nice clean lines that make them easy to read. Ubuntu, Sofia Pro Semi Bold and Sofia Pro Semi Bold are also popular options.
For Bookerly, similar serif fonts are Apolline, Vega, Weiss, Caecilia, and Baskerville.
You can select between Bookerly or Ember fonts when reading an Amazon Kindle.
Amazon uses a variety of fonts that are easily readable across devices.
This is because readability and print-like layouts are Amazon’s top priorities when designing and installing fonts for its website and gadgets.
Have Amazon Logo Fonts Changed Over Time?
Amazon fonts changed many times over the years since it was established in 1994. Amazon logos represent the company’s growth over the years.
Amazon used six logos over its six first years, until it settled on the iconic logo that millions have recognized around the globe.
Officina Sans Bold forms the Amazon logo. This sans serif font appears above the yellow arch and curves upwards for a smile.
If you are looking for a font that is similar, Franklin Gothic or Rotis Sans serif can be used. They look very similar to Officina Sans Bold in the Amazon logo.
Amazon Web Fonts Have Changed in the Past?
Although the Amazon logo has not changed in over 20 years, web fonts were updated recently.
Amazon Ember and Bookerly were the latest updates in 2015/16 as the company’s popularity skyrocketed.
The Ember font was developed with technological advances and the new Amazon Echo. It can be used across all Amazon apps, regardless of whether there are different fonts.
In 2018, Amazon tested Bookerly on the website and got mixed reviews, with some people finding it easier to read but other shoppers feeling like the website had changed too much.
Amazon has been using Ember on its site ever since, in response to customer feedback.
Do Amazon Fonts Come in Different Styles?
Both Amazon Ember and Bookerly have several weights, and Amazon uses them according to the display resolution.
Ember has a variety of weight options. There are many weights used in menus and screen texts as well as digital reading displays.
Amazon also highlights Ember’s subtle softness at the corners and edges in its official description. Its refined weights make the Ember font ideal for headlines across the website.
Bookerly offers three types of weight: regular, light and bold. These can all be set up with the font size when reading on your Kindle.
Are Amazon Fonts available for download?
Amazon Ember will be used to promote Alexa Home and Echo. This font can also be downloaded from the Amazon developer website.
Also included in this PDF font folder are guidelines for Amazon’s typeface library use. These include detailed descriptions of fonts as well as how Amazon uses them to market and brand.
You don’t have to download the fonts, but you want to follow Amazon’s instructions, so it is best to choose one that looks similar like Roboto and Lato.
You can read our other posts about Amazon to learn more: Why Amazon is so affordable, is Amazon safe and why Amazon has so much success.
When you’re browsing on Amazon or reading more about your favorite topics on Amazon Kindle, you’ll mainly see two fonts: Ember and Bookerly.
Ember is the master brand font that appears across the Amazon website, and also features on the Amazon Oasis e-reader. Bookerly represents the older Kindle generation.
If you wish to have different text, the font settings can be adjusted on your Kindle. Instead, if you notice a font without serif on Amazon’s website, Ember is it. If it appears on Kindle however, Bookerly will it.
.What Font Does Amazon Use In 2022? (Types + Similar Fonts)