15 Reasons Why Amazon Is So Successful In 2022 (Guide)
Logo since 2000
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| Amazon | |
| Formerly | Cadabra, Inc. (1994–1995) |
| Type |
Public |
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ISIN |
US0231351067 |
| Industry | |
| Founded |
July 5, 1994 ( 1994-07-05 ) Bellevue, Washington , U.S. |
| Founder |
Jeff Bezos |
| Headquarters |
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U.S.
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Area served
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Worldwide |
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Key people
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| Products | |
| Services | |
| Revenue |
 US$ 469.822 billion (2021) [1] [2] |
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US$24.879 billion (2021) [1] |
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US$33.364 billion (2021) [1] |
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Total assets |
US$420.549 billion (2021) [1] |
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Total equity |
US$138.245 billion (2021) [1] |
| Owner |
Jeff Bezos (14.0% voting power, 10.6% economic interest) [3] |
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Number of employees
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1,608,000 (Dec. 2021) [1] U.S.: 950,000 (Jun. 2021) [4] |
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Subsidiaries |
List
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| Website |
amazon.com |
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Footnotes / references [5] [6] |
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Amazon is the most popular ecommerce website worldwide. The #1 online shopping portal, ranking above Walmart and eBay. How did Amazon become such a success, and how can it continue to grow?
You can read the article below to discover 15 reasons Amazon is the number one eCommerce site worldwide.
Amazon’s customer experience is what makes them so great.
Amazon has low prices and a wide selection of products. They also offer fast, reliable shipping.
Amazon’s ability to maintain this model over many years in many countries has allowed it to be a success, which allows the company to continue its growth.
Amazon has a variety of product categories that allow for wide appeal to a broad range of customers.
Amazon and third-party sellers through Amazon can sell products in all the following categories:
Amazon integrates state-of the-art technology in its business model.
Amazon Echo can play music, do research and check the weather. Amazon’s Echo was a remarkable revenue source in 2017, with 22 million Echoes sold.
A party to the Echo is Amazon’s Alexa, an AI integration to the Echo that users can download to their phones and apply to all sorts of different situations.
For example, Alexa can be hooked up to light fixtures, which can be turned on and off with a simple voice command.
Amazon’s customers are extremely fond of these applications. It further encourages Amazon to provide convenience outside their market.
Amazon has a vast array of ways to help customers. You can choose from different types of customer service pages to help you select the needs that you require. The categories are as follows:
This page is for customers to locate recent orders, track the packages down and to cancel packages.
Customer can submit problems to the seller, or write a review about their product.
This page addresses customers’ frequently asked questions on how refunds and returns are handled. The Manage Returns page also has direct links.
This page has two major categories separated by their sub-categories, Things You Can Do or Popular Articles.
The Things You Can Do category allows customers to view/cancel digital orders, install or remove apps, change digital and device settings, manage devices, manage digital content and manage app store subscriptions.
Popular Articles lists useful articles to return kindle books, cancel Kindle Unlimited or pair a Fire TV remote. You also have the option to cancel Music Unlimited.
The following page lists the Prime Membership services, which includes streaming and shipping as well as Prime Reading.
There is a list of frequently asked questions at the bottom of the page for how to properly manage a Prime account.
Customers have the ability to edit and modify their Amazon payment options.
This category lists 6 sub-categories for how to manage a customer account. Your Addresses, Login & Security, Your Payments, Gift Cards, Prime and Your Orders.
These articles will guide customers on how to order and shop, use digital content, devices and email, as well as other payment options, such subscriptions, emails, alerts, messages and ways to get paid.
This section contains a number of articles designed to help online shoppers protect and maintain their privacy. You can also find information about Phishing, Spoofing or Legal Policies.
Amazon Prime membership is one thing that made Amazon a success.
This membership allows customers to access Amazon Prime Video, Prime Delivery and Prime Early Access.
Prime Membership costs only $12.99 per Month ($119 annually) and includes many perks.
Customers have a larger incentive to purchase more items, and can take advantage of the two-day or even same-day shipping.
While Amazon’s delivery speeds are varied depending on the country and region, orders will always be upfront with the estimated delivery date, and are quicker than most e-commerce websites.
Prime members get quicker deliveries for a few extra dollars per month. In some cases, orders can be delivered in as little as 24 hours.
All orders include a tracking code, which allows customers and others to check the status of their packages on a regular basis.
Amazon’s UX Team or User Experience Team is comprised of all employees. This team conducts search engine research in order to determine what Amazon customers want to purchase.
This allows each individual customer to have the products in their recommended section be catered towards their particular niche or interest.
This has been proving to produce more sales, and contributes toward Amazon’s customer experience.
Amazon achieved a lot of success in expanding beyond its online marketplace into other businesses.
For example, opening the Amazon Fresh grocery store has enabled Amazon to create and sell their own brand of produce and snack food, further expanding their market and generating more profit outside of Amazon.com.
Amazon provides shipping options in locations like Kohl’s and offers packaging services that make it easy for customers to send back their items.
It doesn’t cost anything, but this adds value to Amazon customers who want a positive experience.
Amazon has a lot of discounts available for almost all their categories. The Fashion category, however, is exempt from some discount offers.
You can find deals on the following:
Amazon launched its e-commerce venture as an online bookstore. It has continued to focus its attention on this business since then.
Amazon Kindle e-readers, Kindle Direct Publishing, Audible, and their wide selection of physical books have consistently kept Amazon in a high spot for online booksellers.
Amazon owns Goodreads.com. This is the most popular social media site for book enthusiasts.
Amazon provides websites for countries such as the United States, Canada and Australia.
Amazon has a Worldwide Store available for countries which don’t have an Amazon Website.
Due to the UX Team that Amazon employs, customers have an easier time finding the products that they’re searching for by books, clothing, and other items being displayed in their recommended section that are related to products they’ve previously searched for.
Amazon lists related products under the product pages.
Amazon has a very thorough Privacy Notice that ensures the safety of customers when making purchases.
Amazon does not share financial or personal information with anyone other than third-party sellers. They also have a reporting system in place for scams or misconduct by sellers and consumers.
Our complete guide can be viewed here to learn how you can shop safely on Amazon.
Amazon has a large product selection that can be used to address multiple niches.
You can find the right product for metalworking, bookbinding and vintage decor.
Amazon is a business that places great emphasis on books. Self-publishing and publishing services are also included in their business model.
Authors are able to publish physical books and ebooks through Amazon completely free of cost, unlike most self-publishing services.
Amazon publishing also has a greater distribution network than self-publishing.
Amazon has a high quality customer experience that is why it’s so popular. Amazon offers affordable shipping and reliable delivery. They also offer safety when shopping.
Amazon has many services available, including self-publishing, grocery shopping and international delivery.
.15 Reasons Why Amazon Is So Successful In 2022 (Guide)