Aldi Vs Lidl: What’S The Difference In 2022? (Price + Products)

Tesco PLC

Trade name	Tesco
Type	Public limited company
Traded as	LSE : TSCO Euronext : TCO FTSE 100 Component
Industry	Retailing
Founded	1919 ; 103 years ago ( 1919 ) Hackney , London , England, UK
Founder	Jack Cohen
Headquarters	Welwyn Garden City , Hertfordshire , England, UK
Number of locations	4,673 shops (2021) [1]
Area served	United Kingdom, Ireland, Hungary, Czech Republic, Slovakia
Key people	John Allan (Chairman) [2] Ken Murphy (CEO) [3]
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Brands	Jack’s One Stop F&F Booker Makro Premier
Revenue	£57.887 billion (2021) [4]
Operating income	£1.815 billion (2021) [4]
Net income	£6.147 billion (2021) [4]
Total assets	£10.807 billion (2021) [4]
Total equity	£12.325 billion (2021) [4]
Number of employees	367,321 (2021) [1]
Divisions	Tesco Stores Ltd. Tesco Bank Tesco Mobile Tesco Ireland Tesco Family Dining Ltd. Dunnhumby Spenhill Booker Group
Website	www .tescoplc .com

Aldi, a German supermarket chain, has held sway in the US market since the 1970s. Lidl however is now the dominant grocer. Lidl has 100 locations, while Aldi boasts over 2,000+.

You might not be surprised to learn that both chains focus on discounted pricing. The following are key points to remember about Aldi’s and Lidl.

Aldi Vs Lidl: More Similarities Than Differences

When comparing Aldi vs Lidl, there are many similarities such as both grocery stores selling private label products, a focus on passing on savings to customers, and store locations (10,000 Aldi stores and 11,200 Lidl stores globally). Both Aldi as well as Lidl were founded by the Albrecht brothers.

To learn more about the similarities and differences in prices, locations, quality, products sold, and much, keep on reading!

Aldi Vs Lidl: Price

Diverse sources report that even though the price gap between Aldi, Lidl and Lidl seems small it is still there. (In fact, UK news outlets have been reporting that Lidl was named the cheapest supermarket!)

However, despite a few different sites mentioning that Aldi edged out Lidl in terms of low prices, after comparing a few random items, I’m not sure that’s the case. I first looked at produce.

Aldi sells a 12-ounce bag of organic Kale Greens for $2.89. However, a smaller bag (ten ounces) is only $2.79 and it’s on sale for $2.29.

Aldi sells three packs of green peppers for as low as $2.19 per packet; Lidl sells them at $1.99 per piece (and around 60 cents less when they are on sale).

So I was surprised to find that baking staples were showing more improvement. Aldi sells a 2-lb bag light brown sugar for $1.29, while Lidl is the same.

There was a slight difference in the extra virgin olive oils. Aldi’s containers sell for 18 cents an ounce. Lidl’s are 22.8 cents.

Another product where Aldi had Lidl beat was pure vanilla extract, an expensive ingredient (compared to the price of flour and sugar). Two fluid ounces sell for $3.25 at Aldi and $3.39 at Lidl.

Without comparing every single item in each store, it’s clear that while Aldi might undercut Lidl where a few items are concerned, Lidl stays competitive on the whole.

While the difference in price between Aldi and Lidl is evident, it was different from what I expected. Lidl beats Aldi on many levels!

Aldi Vs. Lidl: Locations

Perhaps the most significant discrepancy between Aldi & Lidl lies in the differences between their locations.

Aldi operates over 2,000 stores across the US. These include 37 US states. Batavia (Ill.) is homebase.

Lidl is a small, local company that has expanded only in stateside since 2017. They have 100 locations, and more are in development. Their stores are mostly located on the East coast. Virginia serves as the headquarters.

Aldi operates 10,000 stores in over 100 countries. Lidl ranks second at 11,200 stores, distributed in 32 countries.

Aldi might have the advantage here in the US, but the company is outnumbered by Lidl’s stores when you widen the lens internationally, and Lidl has stepped up their expansion, too. Up to 50 new stores will be open by 2021.

Aldi Vs. Lidl: Quality

Aldi’s new shoppers tend to be impressed by the product’s quality. Aldi-lovers who test Lidl also find it to be comparable in quality to Aldi products, especially the private label goods.

Reviewers sometimes preferred Lidl’s quality over Aldi because the produce seemed fresher.

This comparison makes sense since people often complain about Aldi’s produce sections being too inconsistent.

Aldi Vs. Lidl: Products

Let us look at some of these differences between Aldi’s and Lidl. Lidl may simply carry items Aldi doesn’t, in many cases.

Lidl’s bakery has fresh-baked bread! It is literally translated as “fresh-baked” which means the product was baked right in-store, and placed on-sale that day.

Aldi can’t provide sourdough loaves that aren’t pre-sliced. It’s not possible to find one. Lidl can make that happen by selling freshly sliced loaves.

Reduced use of plastic packaging in produce shops – A customer noticed that, while Lidl had bagged produce, it seemed like there was less. Another noticed that the produce section at Lidl is just larger in general, too.

Lidl sells bulk nuts! Lidl offers a great option for Bakers – you can order exactly the nuts that you need. More serious snackers, on the other hand, can buy in bulk and be set for a while.

International food – Lidl carries a surprising selection of Middle Eastern/Mediterranean food, like ready-made falafel patties (boxed, too) and bottled tahini, as well as Turkish-style pizza, stuffed cabbage, couscous, and a trio of gelato flavors.

Sushi – While Aldi sells frozen sushi sometimes as an Aldi Locat, Lidl also regularly offers sushi in the refrigerated section. This is not available in US markets. It has a wide selection of sushi. The little containers often have a variety of pieces to try, with packages named “Sapporo” or “Osaka.”

Frozen dinner meals- Aldi isn’t carrying frozen meals in the US. The only thing we want more of, however, are microwaveable meals such as Marie Calendar and Lean Cuisine. These are available at Lidl, which makes it easy to grab a quick dinner or lunch.

Lidl has more brand names than Aldi. However, it claims that 80 percent of their stock is from the private label. This compares to Aldi’s 90 percent. Lidl is able to sell numerous trusted items such as King’s Hawaiian roll, Wholly Guacamole (Daisy sourcream), Wholly Guacamole (Green Giant frozen veggies) and Daisy Hawaiian rolls.

Gift cards – Unlike Aldi, which only sells gift cards during the holiday season, Lidl sells them year-round. Gap Home Depot, Ulta, Ulta, Amazon and others are some examples.

Aldi Vs. Lidl: Store Experience

Aldi and Lidl have different products, but the experience inside the store is also varied. Here are some of the major contrasts.

Aldi shoppers do not need quarters. Nothing frustrates more Aldi shoppers than having to show up with big bags and no quarter. At Lidl, this isn’t a problem, because they do not “rent” out carts. You don’t have to carry around a huge cart if you only need one item. Lidl makes it easy to maneuver around its store with half-size carts.

Larger stores – And Lidl stores themselves are bigger! Aldi stores are approximately 12,000 square feet in size, but a Lidl store is about 20,000.

Check-out – Aldi is well-known for its sitting cashiers who, they found, can scan faster while seated. At Lidl, though, cashiers are going to be standing.

A double conveyor belt configuration is also available at check-out. There are two belts on each register. Each register has two conveyor belts.

Cashiers can scan more items if the shoppers are slower than the cashier and they won’t have to be concerned about lost items.

Aldi’s stores can often feel lacking music. Aldi doesn’t charge anyone for music rights. This helps to keep costs low.

Lidl, on the other hand, is willing to pay to play some tunes, so shoppers will likely hear a familiar song while perusing the aisles.

Lidl has myLidl, an app that allows shoppers to join a club like the Shoppers’ Club. It is available for Android and iOS. Within the app, the company runs “games” that shoppers can win simply by buying their groceries at Lidl.

If a shopper wins a game, they will receive a bonus like a coupon that gives them an amount off their next purchase.

Lidl stands out from Aldi by the fact that it has coupons both for general usage and to be used in winning monthly games. Aldi releases coupons very seldom (maybe once or twice per year).

You can also order your groceries through the app. Aldi partners with Instacart to offer mobile grocery shopping.

Read on to find out more.

Conclusion

Aldi and Lidl are closer to German relatives than brothers, and have many different personalities. However, they share a common goal of capturing the market for budget-friendly staples and bringing in more high-end buyers with specialty items weekly.

Are Aldi and Lidl in America going to be overtaken by Lidl? While it is too early to predict, there will be benefits for customers as these two grocery giants compete in the US.

Which Lidl Is Expensive? Aldi, Or Both?

Aldi beat Lidl to become the cheapest supermarket. Lidl was however the cheapest supermarket to buy a December basket with 22 groceries at PS23.29. Aldi’s basket cost PS23.64. Jan 19, 2020

Is Aldi or Lidl The Same?

Aldi & Lidl can be difficult to differentiate. The names of both stores sound almost identical. Both are known for low prices, copycat products at a discount, and quick checkouts. … The basket was made up of own-brand products (eggs and apples) and brand goods (e.g. Hovis wholemeal Bread). Oct 15, 2021

What is the Difference Between Aldi and Lidl?

Aldi and Lidl may be unique because of their private labeled items but the latter is more popular. Lidl offers more promotions than Aldi. Lidl employs EDLP promotion for non-foods unlike Aldi. Lidl formed much later than Aldi in 1930.

Are Lidl And Aldi Owned By Two Brothers?

Aldi & Lidl are German-owned stores, however their owners and managers aren’t related. Lidl’s origins trace back to Josef Schwarz who started in the grocery business in the 1930’s but opened the first Lidl store in 1973.

.Aldi Vs Lidl: What’S The Difference In 2022? (Price + Products)