Amazon Target Market In 2022 (Age, Gender + Demographics)
Amazon’s extensive product line and rapid shipping speeds are well-known to almost everybody.
Amazon may seem like a large company but you might be interested in the market that the retailer is targeting. What are the most popular areas where Amazon customers reside?
For information on Amazon’s target markets, look no further! Here are all the details I discovered during my research.
Amazon’s Target Market in 2022: What Do You Think?
Amazon’s target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Amazon’s target audience is 60% American citizens who shop online because of their convenience, speedy delivery and affordable prices.
Read on for information regarding the Amazon customer’s buying habits.
Amazon’s Target Age Of People
While Amazon has some brick-and mortar stores, most of its sales are done online.
Amazon currently ranks 9th worldwide in web traffic, as of 2022
Amazon aims to reach a younger customer base with this approach.
Additionally, people ages 35 to 44 are the majority of Amazon Prime subscribers.
Amazon Prime members enjoy even greater savings and exclusive deals than those who are not Prime.
Amazon targets all ages, despite the fact that internet popularity is increasing, however.
What is Amazon’s Target Market?
Amazon can target any region with Internet access.
Amazon now has an international presence and has many customers around the world.
Amazon remains the leading global retailer of general merchandise and tech products, yet it offers an individual shopping experience.
Amazon provides a personal shopping experience which makes it hard for target markets to be pinpointed.
What Country Shops At Amazon The Most?
Although Amazon is an international company, the United States dominates regarding the number of consumers and the number of products purchased.
This is why over 60% Amazon’s Internet traffic originates from the United States.
Additionally, Amazon customers in the United States buy products from Amazon frequently.
48% visit Amazon over 1x per week. 89% of Americans residing in the U.S. also visit Amazon at minimum once per month.
These numbers show clearly that Amazon’s prime target market in America is obvious.
What Is Amazon’s Target Salary Bracket?
Amazon’s easy-to-use ecommerce portal and quick shipping times are ideal for upper and medium-class social group with average incomes of $51k. T
To save money and time, his audience prefers online shopping to in-person.
They also enjoy Amazon’s online service because they do not have the time or desire to shop in person.
This group is also more likely to seek out deals and discount offers. Amazon recognizes these spending habits and dedicates certain days, like Amazon Prime Days, Black Friday, Cyber Monday, where customers can save big on items.
Amazon Offers Different Gender Shops.
The numbers on which Amazon genders shop at Amazon the most often are fairly evenly divided.
Amazon appeals both to female and male customers with its extensive product line.
How Often Do Amazon Customers Shop?
Amazon customers are loyal and purchase frequently from Amazon.
However, Amazon Prime subscribers buy products even more often than non-Prime customers.
Amazon Prime subscribers spend an average of 48% on products, and 74% buy them at least once per week.
These statistics are clearly visible when compared to the non-Prime member’s. This is why Amazon offers Prime members exclusive deals in return for loyalty.
That means only 37% don’t buy Amazon products twice a year from non-Prime Members.
How Does Amazon Cater To Their Target Market?
Amazon is known for its wide product variety. This is why it attracts so many customers. Amazon boasts over 120,000,000 products that are tailored to various markets.
Amazon continues to reposition products to meet the needs of its customers by catering to their target markets.
Amazon monitors the sales of particular products and posts advertisements on their website’s homepage.
Amazon customers have a different lifestyle.
Amazon is looking for people who are familiar with basic technology, and have the ability to use the internet.
Amazon also offers an online platform that is convenient for shoppers who aren’t able to go shopping in person.
Amazon customers are often busy and would rather spend their time shopping or at work.
Which Amazon Customers Are Most Concerned About These Factors?
Amazon’s price is what attracts customers to purchase products from the company. Amazon has 82% more customers than any other e-commerce company.
Amazon customers are also attracted by the lower shipping cost, positive product reviews, as well as the flexible return policy.
These factors have led to over 40% of consumers doing at least a quarter of their shopping on Amazon.
46 percent of those who shop online also visit Amazon for the first time to compare prices.
Convenience is another reason Amazon has so many loyal customers.
The Amazon website is easy for consumers to use and can be used as their one-stop shop to find all products, which saves them the time of going to several stores.
Amazon.com customers in the United States account for half of all Amazon shoppers.
Amazon: How many people shop at Amazon?
Amazon currently receives an average of more than 200,000,000 unique visitors each month.
Amazon claims that it has around 101,000,000 Prime subscribers in America alone.
Amazon is the choice marketplace for many.
These numbers exclude Amazon Prime worldwide customers since Amazon Prime cannot be found in every country where Amazon operates.
Amazon: What Do Customers Think About the Company?
Amazon may have a huge customer base but that does not necessarily mean they are supportive of their social and environmental impact.
For example, almost a quarter of Amazon customers have negative feelings about the company regarding their impact on the environment and retail.
Amazon may be a monopoly. It does not permit diversity in the retail market.
Amazon, however, offers entrepreneurs a vast market to help them sell their products on Amazon.
Amazon’s new Climate Pledge was also released recently. The pledge stated that Amazon would aim to achieve net-zero emissions by 2040. They will be using 100% renewable power by 2030. Amazon will also order 100,000 electric-powered delivery vans.
Once you have an idea of Amazon’s market you can read the related articles: Amazon book statistics, Amazon earnings, Amazon coming to New Zealand.
Conclusion
Amazon’s online shopping portal, low shipping costs, quick delivery, and convenience are all convenient for working middle- and upper-class consumers.
Additionally, younger generations between the ages of 18-30 also prefer Amazon because of the company’s online presence. Prime subscribers make up the bulk of Amazons customers.
Amazon Most Used by Demographic Ages
Amazon’s average user is aged 37. According to an Amazon report from June 2019, 53% of Amazon users aged 19 through 44 are Amazon users. This group represents 37% American citizens. Amazon demographics reveal that Amazon is targeting the average American customer. January 3, 2022
Amazon’s Demographic Targets
Amazon’s target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Amazon’s target audience is 60% American citizens who shop online because of their convenience, speedy delivery and affordable prices.
Amazon: Which gender uses it the most?
A survey of 1000 consumers revealed that 54% more women subscribed to Amazon Prime (54%) than 43% (43%)
What is Target’s Demographics
Target shoppers are also a bit younger: 58-62 percent of Target’s shoppers are between the age of 18 and 44, as opposed to Walmart, where that age demographic represents about 48 percent of shoppers; Kohl’s, where younger consumers make up about 44 percent of the customer base; and Kmart, which only draws 34 percent of …Nov 3, 2016
.Amazon Target Market In 2022 (Age, Gender + Demographics)