The History, Evolution & Meaning Behind The Walmart Logo

Walmart began in 1962 with the creation of its first store. Since then, it has grown to offer new services, expanded to different continents and brought its e-commerce website on the leading edge.

Another evolution has occurred during this period, in the shape of the Walmart logo. So if you are wanting to know the meaning behind the Walmart logo, its evolution, and more, keep on reading!

Walmart Logo Meaning

Walmart’s logo signifies the friendly and approachable aspect of the brand, which is represented in a blue calming color and crisp bold white font. The yellow star on the Walmart logo represents a ‘spark’, which signifies a ‘lightbulb moment’ for customers, as they will likely find the product or service at Walmart.

To find out more about the incredible history of Walmart’s logo, keep reading!

Walmart’s Logo History

Walmart’s first logo appeared when its first chain of retail stores was opened in the USA.

The original logo was simply the word ‘Walmart’ capitalized and colored blue that was used from 1962 until 1964 before it changed for the first time.

This has actually been documented by Walmart as their ‘unofficial’ logo, as the owners of Walmart did not design one, ultimately leaving the color choice and font up to the printer!

Walmart’s logo has gone through 5 additional changes since that time! The current logo, which is still in use, was designed in 2008 by a designer called Lippincot who is based in New York.

Who Created Walmart’s First Logo?

Walmart’s logo’s design was not done by any one. Sam Walton was the original designer.

In truth, Walmart opened in 1962 and 1964. The font and color scheme that was used to spell Walmart during those 2 years were determined by the individual who had to print the advertisement.

What has Walmart and its logo changed over the years?

Walmart’s logo was changed 5 times between 1962 and the original. Walmart even changed its name from Wal-mart (while others refer to it Wally World).

The first few designs featured a dark color scheme of blacks and browns before they started implementing the recognizable blue that is similar to the current design.

Between 1992 and 2008, this design introduced the first little star. Walmart has made it a yellow six line design since then. The current design, produced in 2008, is the first logo that does not see the word ‘Walmart’ fully capitalized.

How do I find the Hex codes for Walmart’s colors on its logo?

These are the hex codes that Walmart uses to code its color scheme. Walmart’s darkest color is #004c91. #007dc6 represents medium-blue. #78b9e7 refers to the lightest of the three.

Walmart uses #f47321 for orange and #ffc220 for yellow.

Walmart’s dark green, called ‘Fresh Product Dark Green,’ is coded #367c2b. The slightly lighter color of this kind of green, #76c043, can be found on the hex codes.

Walmart uses Blue for the Store Design and Logo

Research has shown that blue can be used to create feelings of tranquility, peace, calmness and serenity. This could explain why Walmart picked blue as their brand color!

Also, blue is a soothing color. It doesn’t strain the eyes or cause pain.

This means that everyone can enjoy Walmart without feeling stressed or overwhelmed and makes Walmart an inclusive store.

Why Did Walmart Change Its Logo Colours?

Walmart used to change its logo colors, but they now use the original color blue to reference the warm and welcoming nature of their store.

Walmart sells affordable items at an extremely low price, so the light blue colour emphasizes the friendly feel.

The addition of the bright yellow spark adds an iconic element to the Walmart logo, ensuring it is more memorable with an uplifting color scheme and design.

Walmart Slogan:

Walmart’s slogan right now is “save money so people can live better.” This is the same message that is in their mission statement and advertising.

This slogan is a slight adaptation of what Walmart’s founder, Sam Walton, said while receiving the Presidential Medal of Freedom from President George H.W. Bush, 1992.

What are Walmart’s four core values?

Walmart’s four core values comprise of the following bullet points:

Customer service

Respect for each individual

Be a model of excellence

With integrity, act

Walmart puts great emphasis on instilling these core beliefs into employees. They have created store policies and staff guidelines to ensure that they are upheld.

Walmart’s unique brand colour scheme and design layout has been recognized for their ability to preserve these core values and create an inclusive, respectful environment within each Walmart store.

Walmart Statistics, Walmart Competitive Advantages, Why Walmart Fails in Germany, Walmart Price, Walmart Pricing, Walmart FAQs, etc. are all good resources to help you learn more about Walmart.

Conclusion

To summarize, Walmart has lent its logo to help convey a family-friendly and welcoming atmosphere to its stores. Over the decades, the logo’s design has been updated to reflect current trends and keep it in style.

Walmart’s original founder Sam Walton is revealed in the history of its logo. The story also highlights Walmart’s brand mentality which is embedded into every design component, whether it be advertising or retail.

What is Walmart’s Logo?

Walmart wanted the logo to be friendlier, warmer and more inviting. This logo conveys warmth, sunshine and innovation, creating a wonderful atmosphere.

What Does The Walmart Spark Symbolize?

The Half Spark symbolizes an expressive connection to Sam Walton’s original spark of inspiration and innovation. It is our way of engaging in the legacy that he has left us. Sam saw service as being there for his customers. Respecting each other.

Walmart’s logo changed.

Walmart’s new look, which was in development for two years, is the first time the company has reworked its logo since 1992. A company statement claimed, “This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of helping people save money so they can live better.”Jul 1, 2008

Walmart Doesn’t Use Yellow and Blue?

Walmart Logo Design Elements The Walmart Logo’s most recent logo features a soft and warm blue-yellow scheme.

.The History, Evolution & Meaning Behind The Walmart Logo