Walmart Target Market In 2022 (Age, Gender, Salary + More)
Walmart is a leading retailer in the global retail sector, boasting over 11,300 shops in 27 different countries. Walmart’s success is due to the low price of essential items and on-demand merchandise.
You might be curious as to what Walmart is targeting in the United States. Which age group is most likely to shop at Walmart?
Walmart has low prices for a large variety of products and is designed to be affordable to customers of all incomes. However, the average age of customers at Walmart is 46 years old, with women frequenting the store more often as of 2022. Walmart also has 60% Caucasian/white customers.
Walmart’s Most Shoppable Racial Groups
Walmart customer profiles based on race and/or caucasian are the most representative of its customers.
Whites account for more than 60% in American Walmart shoppers.
Hispanic shoppers are the second most popular race that shops at Walmart, followed by Black customers.
Walmart is similar to all other stores in that its customer base is primarily white.
What Is Walmart Shopper’s Average Age?
The average age of Walmart shoppers, based on research that compares customers’ average ages between stores, is 46.
Walmart’s biggest customer segment is between 25-34 year olds. This makes up more than 20%.
Walmart customers span many age ranges because they offer the most diverse inventory at affordable prices.
Walmart customers can range in age from 18-65.
Walmart targets all ages, which is a departure from other retail stores. Walmart can provide all age customers with the products they need.
Walmart Sells What Gender Products More Frequently?
It is fairly evenly divided when it comes to which gender shop at Walmart most. Walmart tends to be more frequented by women than men.
Walmart has a 60% female customer base, while 40% of its customers are male.
Walmart customers are similar to those at Costco, Kroger and Target when you compare them.
Walmart customers are more likely to be women than other retailers.
What is the Average Household Income of Walmart Shoppers
Walmart attracts customers because of their low prices. This caters to everyone.
Walmart shoppers make $76,000 on average, while the highest percent of their customers earn more than $100,000 per year.
Walmart customers who make between $25,000- $50,000 annually are the most common annual income.
Walmart is reporting fewer shoppers with an annual income greater than $100,000 when compared to competitors such as Costco and Target.
Target and Costco have customers who earn over $100,000 while Target shoppers make up 40% to 50% of the total. Walmart’s customer base is only 30%.
Walmart’s Target Market Is Which Group Of People
Although there are certain demographics that shop at Walmart more frequently, the store’s target market is quite general.
Walmart’s primary market is the everyday consumer who wants to spend less on necessary and non-essential things.
Basically, people who shop at Walmart are looking to receive great prices on items because they work hard for their money.
Walmart offers customers living paycheck to paycheck a great deal. Walmart’s savings can often be unbeatable when compared with other retailers.
Walmart’s Most Targeted Age Customers Are You?
Walmart tries to serve all age groups, but the retailer giant focuses its marketing efforts on the younger generation, referred as Millennials.
Walmart markets to Millennials because they are younger consumers that have not yet become loyal to certain stores.
Walmart is using social media to market to the youth generation.
Millennials will also shop at Walmart more than in any other store because it offers low prices for basic items such paper and groceries.
Walmart customers shop how often do they shop?
Walmart has many locations so their customers tend to shop there more often than other retailers like Target.
For example, Walmart customers visit the store every 21.6 days on average.
The Walmart purchase cycle takes almost twice as long than the Target consumer purchase cycle, which lasts 47.7 days. Additionally, Walmart shoppers tend to purchase more items per trip than other retail stores.
Walmart shoppers average to buy 11 items per visit and average spending $51 each.
Target is a little more expensive than Walmart, but the average number of products purchased per trip is higher. Target customers buy an average of 7.6 goods per trip.
Further, this data shows that Walmart’s prices are lower than those of its competition.
What percentage of Walmart customers shop at Walmart every day?
Walmart has been a leading retailer worldwide for over 100 years and welcomes all customers.
In a new report, Walmart reported that it has an average of 271,000,000 customers per week.
You now have a better understanding of Walmart’s target audience. We also recommend our posts about the best times to shop at Walmart and 13 reasons Walmart is so affordable.
Walmart tries to appeal to as many customers as possible when it comes to customer type.
Walmart has a wide range of products that are available to people from 18 to 65 years old. Walmart customers average 46 years old.
Additionally, people of all income statuses shop at Walmart, with the most popular income bracket that shops at the retail store being $100,000 or greater.
Walmart’s low everyday prices make it appealing to those on a tight budget.
Walmart: Who is the Target Audience?
Walmart tries its best to appeal to all age groups. However, it focuses most of their marketing efforts on Millennials, a younger demographic. How can this be? Walmart markets to Millennials since they are younger shoppers who may not have become loyal customers to certain stores.
What Is Walmart’S Customer Demographic?
A survey of customers found that Walmart had the highest level customer loyalty. Walmart’s average customer, a 59.5-year-old woman, is white and married with a $80,000 annual income.
What Is The Target Audience For Target?
Target’s marketing strategy focuses mainly on young customers (specifically those aged 18-44).
Which are Targets’ Main Customers?
Target’s average customer, a white woman aged 39, who has a $80,000 household income, is Target’s typical customer. Read more on Insider’s business page. January 24, 2022
.Walmart Target Market In 2022 (Age, Gender, Salary + More)